The Rise of Mobile Media - and why it matters
Graduate Liberal Studies project, Duke University, May 2011 The Internet age arrived for me at my daughter’s birthday party. She was just years old that day in 2005, and I was hardly worried about the web, mobile media and the future of journalism as kids toddled around our yard one cool Saturday afternoon in October. But fall afternoons mean football, and there were games in stadiums across North Carolina. My next-door neighbor was a graduate of Wake Forest University, and I wondered aloud how the Deacons were doing that day. Let’s see, he said, as he pulled out his mobile phone. He clicked over to ESPN.com and then told me the in-game score. I was dumbfounded. I had worked at The News & Observer in Raleigh, N.C., since 1982, and by 2005 I was an assigning editor in charge of most of our college coverage. But it never occurred to me that a fan would want information right then, and not be waiting for scores on television that night or in the paper the next day. B